Management Coaching: Invest in Strong Managerial Skills

The balance between leadership and management skills

As businesses thrive and grow, one critical aspect that often gets overlooked is the development of effective coaching skills for managers. After all, a new manager stepping into their role for the first time may feel like they’re navigating uncharted waters. 


Management coaching is a powerful tool that equips managers with the skills and techniques to guide, develop, and inspire their team members to achieve their full potential. It involves a supportive and collaborative approach, where managers act as coaches rather than just bosses, fostering a positive and empowering work environment.


For managers, coaching can be a game-changer. It helps them build stronger relationships with their team, enhance their leadership abilities, and improve their communication skills. Through coaching for managers, they can learn how to effectively motivate and engage their employees, set clear expectations, provide constructive feedback, and resolve conflicts, leading to better team performance and productivity.


In today’s competitive business landscape, effective management coaching has become a crucial component of successful leadership. It not only empowers managers to excel in their roles but also creates a positive ripple effect throughout the organization, leading to a more motivated, engaged, and high-performing team. So, whether you’re a seasoned manager looking to enhance your coaching skills or a business owner seeking to train your managers to coach employees, investing in management coaching is a strategic move that can yield significant returns for your business.

What is Management Coaching?

At its core, management coaching is about empowering managers to become more effective leaders by enhancing their abilities in areas such as communication, motivation, delegation, conflict resolution, and performance management. It goes beyond traditional hierarchical approaches to management and focuses on building strong relationships, fostering a positive work culture, and empowering employees to achieve their best.


Management coaches use a variety of techniques and tools to help managers grow and develop. They may conduct assessments to identify strengths and areas for improvement, provide feedback and guidance, facilitate goal-setting and action planning, offer practical tips and strategies, and provide ongoing support and accountability. The coaching process is typically tailored to the specific needs and goals of the manager, and it can take place through one-on-one coaching sessions, group workshops, or a combination of both.


The importance of management coaching cannot be overstated. In today’s fast-paced and dynamic business environment, effective leadership is crucial for success. Managers who receive coaching can become more skilled and confident in their roles, leading to improved team performance, increased employee engagement, and higher overall productivity. Furthermore, management coaching fosters a culture of continuous learning and development within the organization, promoting a positive work environment where employees feel supported and empowered to reach their full potential.

Different Types of Management Coaching

1. New Manager Coaching

New Manager Coaching is designed to support newly-promoted or hired managers in successfully transitioning into their new role and enhancing their employee management skills.


Stepping into a managerial position can be both exciting and challenging. New managers often face the pressure of adapting to their new responsibilities, building relationships with their team members, and navigating the expectations of their role. This is where New Manager Coaching comes in to provide invaluable support.


It typically focuses on a variety of areas to help new managers thrive in their role. This may include clarifying their role and responsibilities, setting expectations, and developing effective communication skills. It may also involve building skills in areas such as delegation, performance feedback, conflict resolution, and motivation.

One key aspect of this type of coaching is helping new managers understand and develop their own leadership style. It encourages them to leverage their strengths, communicate effectively, and lead with confidence and authenticity. It also helps them understand the dynamics of managing a team and fosters the development of positive relationships with team members, promoting a collaborative and supportive work environment.


Additionally, it enhances employee management skills. This may involve providing guidance on setting performance goals, conducting performance reviews, providing constructive feedback, and recognizing and rewarding employees for their contributions. It also includes understanding and managing employee expectations, addressing performance issues, and promoting employee engagement and motivation.


Through personalized coaching sessions, assessments, feedback, and action planning, New Manager Coaching helps new managers gain the skills, knowledge, and confidence needed to excel in their role. It equips them with the tools and strategies to effectively manage their team, drive performance, and achieve their professional and organizational goals.

2. Performance Coaching

High-performance managers are essential to the success of any organization. However, even experienced managers may face challenges or areas for improvement that can hinder their performance. Performance Coaching aims to identify and address these areas, while also leveraging the manager’s existing strengths to enhance their overall performance.


Performance Coaching typically involves a thorough assessment of the manager’s current performance, including their strengths, weaknesses, and areas for development. This may be done through feedback from supervisors, peers, and team members, as well as self-assessment tools and assessments provided by the coach. Based on this assessment, the coach works closely with the manager to create a tailored coaching plan that focuses on addressing specific performance gaps and enhancing their managerial skills.


The coaching process may involve various strategies, techniques, and tools to help managers improve their performance. This may include setting clear performance goals, developing action plans, providing feedback on their progress, and creating strategies for overcoming challenges. The coach may also provide guidance and support in areas such as decision-making, time management, delegation, communication, problem-solving, and leadership.

In addition to addressing performance gaps, Performance Coaching also helps managers leverage their strengths to enhance their overall performance. This may involve identifying and utilizing their unique talents, skills, and leadership style to drive positive outcomes, build effective teams, and achieve organizational goals.


It’s an ongoing process that requires commitment and effort from both the manager and the coach. Regular coaching sessions, assessments, and progress reviews are conducted to monitor the manager’s performance and provide continuous feedback and support. The goal is to help managers continuously develop their managerial skills, overcome challenges, and achieve their performance objectives.

3. Sales Manager Coaching

Sales Manager Coaching focuses on developing the unique skills and strategies needed for sales managers to excel in their role. Sales managers play a critical role in driving revenue and achieving sales targets, and coaching can provide them with the tools and techniques to optimize their performance.


Sales managers face unique challenges in the fast-paced and competitive world of sales. They must not only manage their team, but also understand market dynamics, customer needs, and industry trends. Sales Manager Coaching is designed to equip sales managers with the skills and strategies needed to effectively lead their team, drive sales results, and achieve sales goals.


One of the key areas of focus in Sales Manager Coaching is sales leadership. This includes developing leadership skills such as motivating and inspiring the sales team, setting clear expectations, providing feedback, and holding team members accountable for their performance. Sales managers also learn how to create a positive sales culture, build a cohesive and high-performing sales team, and foster collaboration and teamwork.

Sales managers will learn how to develop and execute sales plans, set sales targets, and monitor progress. They will also learn effective sales techniques, negotiation skills, and relationship-building strategies to close deals and build lasting customer relationships. Sales managers also develop skills in sales forecasting, pipeline management, and sales analytics to make data-driven decisions and optimize sales performance.


This coaching may also cover other areas such as sales training and development, performance management, and sales team coaching. It may involve role-playing, simulations, and real-life scenarios to help sales managers practice and apply their skills in a supportive and learning-oriented environment.


By investing in Sales Manager Coaching, organizations can empower their sales managers to become effective leaders, optimize their sales performance, and contribute to the overall success of the sales team and the organization as a whole.

4. Leadership Coaching

Leadership Coaching is designed for senior-level managers and executives who are responsible for leading and influencing others within their organizations. It focuses on helping leaders develop effective leadership skills, manage change, foster innovation, and drive business growth, all while improving their employee management skills.


Leadership Coaching is especially crucial for senior-level managers and executives as they play a critical role in shaping the culture, vision, and direction of their organizations. They are responsible for setting strategic goals, making tough decisions, and leading their teams to achieve results. Leadership Coaching provides them with the guidance, support, and tools they need to excel in their leadership role and drive organizational success.


One of the key areas of focus in Leadership Coaching is leadership development. Senior-level managers and executives learn how to develop and implement effective leadership styles that align with their organization’s values, vision, and goals. They learn how to inspire, motivate, and influence others to achieve their best performance. Leadership Coaching also helps leaders build strong relationships, communicate effectively, and resolve conflicts in a constructive manner.


Leadership Coaching also addresses the challenges of managing change. Change is a constant in today’s business world, and leaders need to be able to effectively navigate and manage change initiatives. Leadership Coaching helps leaders develop change management skills, such as creating a compelling vision for change, communicating change effectively, managing resistance, and supporting employees through the change process.


It focuses on fostering innovation and driving business growth. Senior-level managers and executives need to be able to think strategically, identify new opportunities, and drive innovation within their organizations. Your Leadership coach will help leaders develop strategic thinking skills, innovative problem-solving approaches, and the ability to inspire and empower others to contribute to the organization’s growth.


By investing in Leadership Coaching, organizations can empower their leaders to become more effective, strategic, and influential, leading to overall organizational success.

The benefits of management coaching

Develop Coaching Skills for Managers

Developing coaching skills for managers is a crucial aspect of management coaching that focuses on helping managers build effective and high-performing teams. Managers play a critical role in guiding and developing their teams to achieve organizational goals, and coaching skills are essential in fostering a positive and productive work environment.


Coaching skills for managers encompass a range of competencies, including effective communication, collaboration, and problem-solving skills. Managers need to be able to communicate clearly and effectively with their team members, provide feedback, and actively listen to their concerns and ideas. Coaching skills also involve fostering collaboration among team members, encouraging diversity of thought, and creating an inclusive team culture where everyone feels valued and heard.

Problem-solving is another crucial skill for managers. They need to be able to identify and analyze problems, come up with creative solutions, and make informed decisions. Coaching skills help managers facilitate problem-solving sessions, guide team members in generating ideas and evaluating options, and empower them to take ownership of the solutions.


One effective approach to developing coaching skills for managers is through group coaching. Group coaching provides a supportive and collaborative environment where managers can learn from each other, share experiences, and practice coaching skills in a safe space. Group coaching can also foster team cohesion, build trust, and improve team dynamics, leading to a more cohesive and high-performing team.


By investing in coaching skills for managers, organizations can empower their managers to become effective coaches for their teams. Managers with strong coaching skills are better equipped to inspire, motivate, and develop their team members, leading to improved team performance, increased employee engagement, and ultimately, better organizational results.

Benefits of Management Coaching

Read The Benefits of Group Coaching if you’d like to learn more about the perks of online group coaching solutions for your business.

Improved managerial skills

Coaching helps managers develop essential managerial skills such as communication, delegation, and decision-making. These skills are crucial for effective employee management, as they enable managers to effectively communicate expectations, delegate tasks, and make informed decisions that align with organizational goals. Improved managerial skills lead to better employee management, as managers are better equipped to lead, guide, and support their team members.

Increased productivity

Management coaching can help identify and overcome barriers to productivity, both at an individual and team level. By working with a coach, managers can develop strategies to optimize their own performance and that of their team, leading to increased productivity. This can include setting clear goals, prioritizing tasks, improving time management, and fostering a positive work culture. Higher productivity levels positively impact employee management, as it allows managers to efficiently manage workloads, meet deadlines, and achieve team objectives.

Higher employee engagement and retention

Managers build stronger relationships with their employees through effective communication, active listening, and understanding their unique needs and aspirations. When employees feel valued, heard, and supported, they are more engaged and committed to their work. This, in turn, leads to higher retention rates, as employees are more likely to stay with a manager who understands and supports their growth and development. Improved employee engagement and retention contribute to better employee management, as it fosters a positive work environment, enhances team morale, and boosts overall team performance.

Better decision-making

Coaching helps managers develop critical thinking and problem-solving skills, which are essential for effective decision-making. Through coaching, managers can learn to analyze situations objectively, evaluate different options, and make informed decisions that align with organizational goals. Better decision-making enhances employee management, as managers are better equipped to handle challenges, resolve conflicts, and make timely and strategic decisions that positively impact their team and the organization.

how to train managers |

How to Train Managers to Coach Employees

Provide coaching training

Offer formal coaching training programs or workshops for managers to equip them with the necessary skills and techniques to effectively coach their employees. This can include training on active listening, asking powerful questions, providing constructive feedback, and setting SMART goals. Ensure that the training is relevant to the specific needs and challenges of your organization and aligns with your overall employee management strategy.

Set clear expectations

Clearly communicate your expectations to managers regarding their role as coaches. Define their responsibilities, including regular coaching sessions with employees, providing feedback, setting performance goals, and tracking progress. Provide managers with the necessary resources, tools, and support to effectively coach their employees, such as coaching templates, performance metrics, and performance improvement plans.

Encourage feedback

Help managers develop effective communication skills to provide timely and constructive feedback to their employees. Encourage them to engage in regular feedback conversations that focus on both strengths and areas for improvement. Provide guidance on how to deliver feedback in a constructive and supportive manner, and emphasize the importance of active listening and empathy in the coaching process.

Foster a culture of coaching

Create a culture that values coaching as a key component of employee management. Encourage employees to seek help and support from their managers, and promote a collaborative and supportive environment where coaching is seen as a continuous learning and development process. Recognize and reward managers who excel in coaching their employees and highlight success stories to inspire others.


Offer ongoing support to managers as they continue to develop their coaching skills. This can include regular check-ins, coaching supervision, and providing opportunities for managers to reflect on their coaching experiences and learn from them. Encourage managers to seek feedback from their employees and continuously improve their coaching approach based on their employees’ needs and feedback.


By providing coaching training, setting clear expectations, encouraging feedback, fostering a culture of coaching, and offering ongoing support, you can effectively train managers to coach employees and enhance their employee management skills. This will lead to improved employee performance, engagement, and overall organizational success.

Finding a Management Coach

In today’s fast-paced business world, effective employee management is crucial for the success of any organization. However, not all managers possess the necessary skills to manage employees effectively. This is where management coaching comes in. A management coach can help managers develop the skills they need to effectively lead and manage their teams.


Finding a management coach can be a challenging task, but it doesn’t have to be. Here are some tips for finding the right management coach to improve your employee management skills:

Define your management goals

Before you begin your search for a management coach, it is important to define your management goals. What do you want to achieve through coaching? What employee management skills do you want to develop? Defining your goals will help you find a coach who can help you achieve them.

Research coaches

Look for coaches who specialize in management coaching and have experience working with managers in your industry. A coach with experience in your industry will have a better understanding of the challenges you face and how to improve your employee management skills. Terawatt is an excellent platform that offers certified management coaches that you can choose from based on your requirements.

Schedule a consultation

Once you have identified potential coaches, schedule a consultation to get a sense of their coaching style and how they work with clients to improve employee management skills. During the consultation, ask questions about their approach, the length of the coaching program, and how they measure success.

Terawatt Management Coaches

Barbara Wittmann

Management Coach & Trusted CIO Advisor


Barbara Wittmann is a passionate entrepreneur, award winning author, certified coach and trusted CIO adviser. Since 2006 she has been coaching and consulting with leaders and companies that are in the process of business and leadership transformation.

Suzanne Ghais

Conflict Management Coach


Suzanne Ghais, Ph.D., is an expert on conflict resolution, consensus building, and collaboration. She has extensive experience as a facilitator, mediator, and advisor in workplace issues, environmental controversies, and armed conflict, having worked with high-level leadership on down in government agencies, nonprofits, and professional service firms.

How Can Terawatt Help?

Terawatt is an online coaching platform that offers a variety of services to help individuals and organizations improve their management skills. Whether you are looking to enhance your own management abilities or seeking to foster a culture of strong leadership within your organization, Terawatt can provide the tools and resources you need to achieve your goals.

Get in Touch


Finding the right management coach can have a significant impact on your employee management skills and ultimately the success of your organization. Take the time to define your goals, research potential coaches, and schedule consultations to find the best coach to help you achieve your goals.

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