Why Group Coaching Works: Overview, ROI & Benefits

group coaching session on a laptop | Terawatt.co

Group coaching is like having a personal trainer for your or your teams’ personal growth. It brings together individuals with similar goals, challenges, or interests, and provides them with the opportunity to learn from each other’s experiences and insights. The coach facilitates the process and creates a safe and supportive environment for group members to share and explore their thoughts and feelings and build teamwork.


Group coaching is a cost-effective way to provide coaching to a larger number of people. This structure allows organizations to provide coaching to multiple employees at once, rather than individual coaching sessions, which can be time-consuming and expensive. Additionally, group coaching can help organizations achieve their goals more efficiently by improving communication and collaboration among team members.


Group coaching provides participants with a sense of community, connection, and motivation to help them succeed, while also allowing them to learn from the experiences of others in the group.

What is Group Coaching: The Basics

Group coaching works by bringing together individuals and teams with similar goals, challenges, or interests and creating a supportive and engaging environment for them to learn from each other’s experiences and insights. The coach facilitates the process and ensures a safe and supportive environment for group members to share and explore their thoughts and feelings. The sessions typically involve group discussions, exercises, and feedback.

Group coaching offers several benefits, including:

➡️ Shared learning: Group coaching provides the opportunity for participants to share their knowledge, insights, and experiences, which can lead to collective learning.

➡️ Accountability: It provides accountability and support, as participants can hold each other accountable for achieving their goals.

➡️ Diverse perspectives: Group coaching brings together individuals from diverse backgrounds, industries, and experiences, promoting diversity and inclusion, which can provide enriching perspectives and insights.

➡️ Increased motivation: Coaching can increase motivation and engagement, as participants can draw inspiration and support from each other.

➡️ Increased confidence: Group coaching can help participants build their confidence by providing a supportive environment for them to explore their challenges and opportunities.

Not only is group coaching a cost-effective way to provide coaching to a larger group, but it also provides the opportunity for diverse perspectives and shared learning. Plus, who doesn’t love a little friendly accountability and motivation from their peers?

  • 1:1 coaching
  • Available only to those who can afford it
  • One person benefits at a time
  • Coaching content is focused on one individual’s contribution
  • The HR gatekeeper has the tough job of choosing which employees to receive coaching among the many who want it
  • Group coaching
  • Employee groups split the cost of expert coaches, spreading the love far and wide
  • The benefits of group coaching is exponential
  • Group dynamics help co-workers connect, bond and motivate each other
  • HR/L & D Leaders can delight in offering valuable coaching across the organization to develop high-potential employees and create cohesion among teams

The Nuts and Bolts of Group Coaching

Group coaching allows you to be a part of a dynamic and supportive team, with a coach as your fearless leader! 

Here’s how it works:

✅ Step 1: Find a group coaching program that matches your team’s goals and interests. You might find it online, through word of mouth, or by following a coach you admire.

✅ Step 2: Get to know your fellow group members and build connections. Share your goals, challenges, and insights, and find common ground with others who are on a similar journey.

✅ Step 3: The coach guides the group through exercises, discussions, and feedback to help you achieve your goals and overcome obstacles. 

✅ Step 4: Participate in engaging activities with the group, share your progress and learn from others. It’s like having a team of personal trainers for your personal development.

✅ Step 5: Celebrate your achievements and feel a sense of camaraderie and support from your fellow group members. Your team will leave feeling inspired, motivated, and ready to tackle their goals with renewed energy.

From leadership development programs to creative writing groups, people grow faster and achieve more when they have the support they need. According to a study conducted by the Society for Human Resource Management (SHRM) Research Report, employees who participate in leadership development programs are 41% more likely to feel connected to their organization and colleagues. And the best part? You’re building an increased sense of community with the team by growing and learning together. It’s like having your own personal support group for your personal and professional growth.

group coaching student as part of HR employee benefits | Terawatt.co

The Benefits of Group Coaching:
How Group Coaching can Super-Charge your business

1. It’s the Cost-Effective Solution for Your Organization

Group coaching is a cost-effective way to get the support and guidance your team needs to be their best and achieve their goals. Online group coaching, in particular,  is an affordable solution for organizations who are looking to improve their teams without breaking the bank.


Compared to one-on-one coaching, group coaching is often more affordable because the cost covers multiple participants. And with online group coaching, you don’t have to worry about travel expenses or time constraints, which can make it even more budget-friendly.


But just because group coaching is cost-effective doesn’t mean it’s low quality. In fact, many group coaching programs offer the same level of expertise, support, and accountability as individual coaching, but at a lower price point. And with online group coaching, you can benefit from the convenience and flexibility of virtual sessions, while still enjoying the benefits of a structured coaching program.

2. Build Your Team’s Confidence

In a group coaching setting, participants benefit from the collective energy, motivation, and support of the group. This can help them stay accountable to their goals, overcome obstacles, and feel more engaged in the coaching process. Plus, group coaching provides opportunities for participants to interact with others who share similar goals and challenges, which can be incredibly empowering and validating.


As participants progress through the coaching program, they may also experience increased confidence and self-esteem. This is because group coaching provides a safe and supportive environment for individuals and teams to explore their goals, reflect on their strengths, and receive feedback and validation from others. Over time, this can help participants develop a stronger sense of self, increase their trust in their peers, and become more confident in their abilities and potential.

3. Teamwork Makes the Dream Work

Group coaching allows participants to work together to tackle common goals and challenges. They share their perspectives, experiences, and insights, and collaborate to develop solutions that are tailored to their individual needs and circumstances. This can lead to a more holistic and well-rounded approach to problem-solving and decision-making, as participants benefit from the diverse perspectives and experiences of their peers.


Plus, group coaching provides opportunities for participants to learn from one another and expand their knowledge and skills. As they share their successes and challenges, they may discover new approaches and strategies that they hadn’t considered before. This can help them develop a deeper understanding of themselves and their peers, and become more effective problem-solvers and decision-makers.

4. It’s Personalized to Your Team

Participants in a group coaching program work closely with a coach who provides them with individualized attention and support. The coach may offer personalized feedback and guidance on specific challenges or obstacles, and help participants develop strategies to overcome them. This can help participants stay accountable to their goals and make progress even when they encounter setbacks or obstacles.


It also provides a supportive environment for participants to share their progress and receive validation and encouragement from others in the group. This can be incredibly motivating and empowering, and help participants build confidence in their abilities and potential.

5. Grow the Skills Your Team Needs

Participants work with a coach who helps them identify their strengths and areas for improvement. Together, they develop strategies and action plans to build new skills and enhance existing ones. The coach may also provide guidance and feedback on specific techniques or approaches, and help participants develop a deeper understanding of their own learning styles and preferences.


Plus, group coaching provides opportunities for participants to practice their new skills in a safe and supportive environment. As they work with others in the group, they may receive feedback and validation that helps them refine their techniques and become more effective at applying their new skills in real-life situations.

Top 10 Reasons to invest in group coaching for your employees

Professional Development is a competitive advantage.
When leaders focus on developing people, their companies see a long term performance edge. In addition, companies with an excellent employee experience, specifically collaboration, creativity, and empowerment, innovated at twice the average, doubled the customer satisfaction and achieved 25% greater profitability.

Performance through people: Transforming human capital into competitive advantage, McKinsey, 2023

Building Business Value With Employee Experience, MIT CISR 2017
The primary reason people leave employers is lack of professional development.
The #1 reason people leave employers is lack of professional development. 2021 Work Institute Retention Report
Your employees, especially Millennials and GenZ, want to grow on the job-even more than get a raise.
Your employees, especially Millennials and GenZ, want to grow on the job—even more than get a raise. 2022 LinkedIn Global Talent Trends 2021 Works Institute Retention Report 2019 Deloitte Millennial Survey 2019 Deloitte Welcome to Gen-Z Report
As of November 2020, the SEC has been keeping their eye on your employees’ experience at work—their wellbeing, their training, their relationships. Don’t leave professional development to chance.
Your managers are your everything. And they need management coaching, especially these days.
According to a 2022 Udemy study, the need for coaching as a skill is up 184% 2022 Workplace Learning Trends Report Your managers are your everything. And they need coaching, especially these days. “Why Manager Development is a Top Goal,” Gallup, 2020
If you’re serious about hiring underrepresented groups, offer coaching. Terawatt’s original research found that the group that wants coaching the most is Black women.
People want to feel taken care of on the job, so including Terawatt’s group coaching as part of your employee package will help with recruitment and retention.
Creating a culture of psychological safety is one of the most important ways for teams to innovate and succeed, which is more important than ever in our post-pandemic world.
Teams that learn together, grow together.
The cost of replacing employees is approximately 30% of an employee’s annual income. Instead of hiring new employees, why not coach the ones you’re with?

Group Coaching isn’t One Size Fits All

1. Leadership Development:

Leadership development helps individuals develop their leadership skills and abilities. Participants learn from experienced leaders, engage in group discussions and activities, and receive feedback and support to help them reach their potential.

2. Career Development:

Career development helps individuals advance in their careers and reach their professional goals. Group members receive coaching and guidance from experienced professionals, and engage in activities and discussions to improve their skills and knowledge.

3. Health and Wellness:

Health and wellness focuses on improving physical and mental well-being, and can include topics such as nutrition, fitness, stress management, and mindfulness. Group members support each other in making positive lifestyle changes and share tips and strategies for staying healthy.

4. Team Building:

Team building participants work with a coach who helps them identify their strengths and areas for improvement as a team. Together, they develop strategies and action plans to enhance their communication, build trust, and achieve their goals.

developing leadership skills through group coaching | Terawatt.co

Choosing the Right Group Coaching Program Takes Time, but Your Team is Worth It

Choosing the right group coaching program is like finding the perfect pair of shoes – it’s all about identifying your needs and preferences, doing your research, and finding a program that fits just right.


Here are some tips for choosing the right group coaching program:

➡️ Identify your personal and professional goals: What do you want to achieve through group coaching? Are you looking to build new skills, enhance your performance, or overcome a specific challenge? Knowing your goals can help you narrow down your options and find a program that aligns with your needs.


➡️ Research group coaching programs: Look online for group coaching programs that match your goals and interests. Read reviews and testimonials from past participants to get a sense of their experiences and result.


➡️ Assess compatibility with the coach and group: Once you’ve found a few coaches that interest you, reach out to the coach to learn more about their approach and philosophy. Ask questions about their coaching style, the structure of the program, and the types of participants who typically enroll. This can help you determine whether the program is a good fit for you.

Overall, choosing the right group coach requires a bit of research and self-reflection, but it’s worth the effort to find a program that can help you achieve your goals and unlock your full potential!

Download our original survey to learn more about just how much your employees want coaching.

The importance of professional group coaching in the workplace | Terawatt

The ROI of Group Coaching:
How to Make Sure Your Session Pays Off

Group coaching ROI (Return on Investment) can be significant, as it can lead to increased productivity, job satisfaction, and personal and professional growth. And let’s not forget the added benefit of building meaningful relationships. It’s perfect for organizations looking to build trust and increase teamwork with their employees.


Calculating the ROI of group coaching can be challenging, as the benefits of coaching are often difficult to measure. However, here are some things to consider before and after group coaching sessions to help you measure just how beneficial your investment was to you and your team:

➡️ Clearly define goals and desired outcomes before starting a coaching program. These goals can include specific performance targets, such as increased productivity or revenue growth, or personal development goals like improved communication or leadership skills. Take time to define these steps as a group and as individuals.


➡️ Conduct pre and post assessments to measure progress and improvements. Assessments can include self-assessments, peer reviews, and performance evaluations to track progress throughout the coaching program.


➡️ Collect feedback and testimonials from participating teams can be a useful way to measure the ROI of group coaching. Positive feedback and testimonials can demonstrate the effectiveness of the coaching program and provide insights into the specific benefits that participants received.


➡️ Conduct a cost-benefit analysis. This includes assessing the cost of the coaching program in relation to the benefits received, such as increased productivity, improved performance, or better teamwork.

By using these methods, organizations can determine the effectiveness and value of group coaching programs and make informed decisions about future investments in coaching.

Frequently Asked Questions

👉 Who can benefit from Group Coaching?

Everyone can benefit from group coaching! It’s a versatile form of coaching that can be tailored to fit the needs of a wide range of people.


Individuals who are looking to develop their skills, achieve their goals, and improve their personal and professional relationships. 


Teams who are looking to improve their collaboration, communication, and performance. 


Leaders who are looking to improve their leadership skills, build stronger teams, and achieve their goals. 


Organizations who are looking to improve their overall performance, increase productivity, and foster a culture of learning and development.


In short, anyone who is looking to improve themselves, their teams, or their organizations can benefit from group coaching.

👉 How long does Group Coaching last?

The duration of group coaching programs varies depending on the specific needs of the group and the goals of the program. Some group coaching programs may last for several months, while others may only last a few weeks or even a single session.


Typically, group coaching programs are designed to be ongoing and may involve regular sessions over a period of weeks or months. This allows participants to develop new skills, work through challenges, and receive ongoing support and guidance from the coach and their peers.

👉 How many participants are in a typical Group Coaching program?

The number of participants in a group coaching program can vary depending on the program and the goals of the coaching. In general, a typical group coaching program may have anywhere from 3 to 15 participants.


Having a smaller group can allow for more individualized attention and support from the coach, while a larger group can provide more opportunities for collaboration and learning from peers. The ideal number of participants can also depend on the format of the coaching program and the resources available to the coach or organization running the program.


Ultimately, the number of participants in a group coaching program should be determined based on the goals of the program, the needs of the group, and the resources available to the coach or organization running the program.

👉 How is confidentiality maintained in Group Coaching?

Confidentiality is an important aspect of group coaching, as it allows participants to share their thoughts, feelings, and experiences in a safe and supportive environment without fear of judgment or repercussions. It’s important to feel that your session is a safe place so you can get the most out of your sessions. 


At the beginning of the program, the coach will typically establish ground rules that outline expectations around confidentiality, including what is and isn’t allowed to be shared outside of the group. The coach and participants may also develop a group agreement that includes a confidentiality clause, which outlines expectations around confidentiality and the consequences for breaking confidentiality.


Ultimately, it’s about building trust with your coach and fellow participants.



Group coaching is a winning strategy for organizations looking to improve the performance, productivity, and wellbeing of their employees. By providing personalized support, skill development, increased engagement, collaboration, and confidence, group coaching can help individuals, teams, and organizations achieve their personal and professional goals. 


If you’re looking for the best online coaching, Terawatt offers a comprehensive coaching platform that offers a wide range of coaching programs covering various industries and topics. The platform’s user-friendly interface makes it easy for participants to access coaching programs, engage with coaches and other group members, and track their progress. Terawatt provides a safe and supportive environment for all participants, fostering increased engagement, collaboration, and confidence. 

Terawatt is the best online group coaching platform because of its comprehensive coaching programs, experienced coaches, personalized coaching, and supportive environment.
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