Erica Lasan

Founder & Corporate JOY Strategist
Affiliate Groups, Caregivers, Front Line Employees, HR Leaders, Leaders, Managers, New Hires, Teams, Women Executives,

Erica Lasan is a multi-passionate entrepreneur, wife, and mom on a mission to transform the world through RADICAL JOY!


As a Corporate JOY Strategist, Erica serves corporations, entrepreneurial women, and working caregivers in learning how they can reclaim JOY – in their personal lives and professional careers.


Starting with a jewelry line at age 13, then writing for several media outlets and eventually producing video content for various media channels (including EBONY, Black & Sexy TV, and, Erica has built a career around creative expression and service for over two decades.


After being laid off in 2016 (and an unexpected transition into motherhood), Erica looked to the “JOYGems” gained throughout her career to establish JOYrney To Purpose™.


Through her proprietary framework (the 3-step JOYrney™ Process), Erica guides organizations and individuals alike on redefining their VISION with JOY as the top priority as they consider “what’s next.”


STEP 1: Rediscover – Journey To JOY
STEP 2: Reconnect – Propel Purpose
STEP 3: Recommit – Activate Accountability


Erica offers workshops, speaking engagements, and coaching/consulting services to build sustainable success and daily habits around JOY in every area of life… ONE feel-good thing at a time!



B.S. International Business and Spanish, Fairleigh Dickinson University


I’m obsessed with meeting people from different cultures and backgrounds.


I studied Spanish for 12 years and studied abroad in high school and college (Grenada and Barcelona, Spain).


Because of my love for meeting new people, I even had a stint as an on-air host and created a couple of digital shows where I would interview celebrities and strangers on the streets of New York City. At one point, I was even a licensed pedi-cabber, and one of my shows was “Fashion Pedicab,” which is still available on YouTube! From start to finish, the entire series was conceptualized, hosted, produced, and edited by me!


Strange as all this may sound, these unique experiences (and nurturing my creativity through various projects during those uncertain seasons of life) laid the foundation for the coaching work I do today as a Corporate JOY Strategist!

Caregivers in the WorkplaceCommunicationDEI in the WorkplaceTalent OptimizationTeam BuildingWomen at Work

From Turnover To #DreamTeam Makeover

Visualize JOY!™

JOYrney & D.R.E.A.M.™

JOYrney™ To Work: Bringing JOY To The Workplace

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